The Truth Will Set You Free .....
This matter seeks to protect Timelines, a small company headquartered in Chicago, that has been in business for almost five years, from being rolled over and quite possibly eliminated by the unlawful action by the world’s largest and most powerful social media company, Facebook. Facebook has announced its intention to use and, indeed has already begun to re-direct Internet traffic, using Timelines’ federally registered “TIMELINES” trademark as the centerpiece of Facebook’s new product offering going forward, a move that, given the size and reach of Facebook, will essentially eliminate Timelines and leave the public with the confusing impression that plaintiff Timelines is somehow affiliated with Facebook. In the event that Facebook is permitted to move forward with release of its “Timeline” product offering, consumer confusion with Timelines’ existing “Timelines” website will invariably result.Timelines alleges Facebook is redirecting users from Timelines' Facebook page to Facebook’s own timeline page. Apparently, facebook.com/timelines used to be the official page of Timelines Inc, but now it redirects to facebook.com/about/timeline.